The biggest challenge lay in creating a visual system that feels both editorial and functional. Each highlight had to carry its own personality, reflecting a distinct lifestyle theme, while still belonging to a cohesive brand family. The colour palette, typography, and iconography had to balance between minimalism and luxury, ensuring that no highlight overpowered another, but together they formed a seamless narrative of how the brand lives across different touchpoints.
Instagram Highlights
For this project, the challenge was to distill a complex lifestyle brand into four timeless categories: Live, Shop, Work, and Play. Instagram Highlights serve as quick entry points into a brand’s story, but the simplicity of their format is deceptive, every frame needs to communicate clarity, aspiration, and consistency within a matter of seconds.