A Visual Storyteller
Every pixel tells a story—and for over a decade, I’ve been crafting those stories through design, marketing, and photography. My journey spans print, advertising, architecture, and now marketing, giving me a unique perspective on how visuals and strategy work together to persuade, inspire, and build lasting connections.
I graduated with distinction in Visual Communication from Singapore, building a strong academic foundation that I’ve since applied across diverse industries. In print, I honed a deep understanding of color, typography, and production. In advertising, I developed campaigns that combined compelling storytelling with measurable impact. In architecture, I learned to merge aesthetics with functionality—creating designs that are not only seen, but experienced. Today, in marketing, I bring all these skills together to create brand experiences that resonate across channels.
Beyond design, photography is a key part of my creative toolkit. From editorial-style shoots to branded content, I use photography to capture the emotion and essence behind a story, ensuring that visuals feel authentic and powerful.
I am highly skilled in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) and experienced with AI creative tools like MidJourney for ideation and image generation. More importantly, I bring qualities that no software can replicate: curiosity, adaptability, and the ability to listen closely to clients and audiences—translating needs into visuals and campaigns that truly connect.
Today, I specialize in delivering design and marketing solutions that balance creativity with strategy, ensuring every project I take on is not just visually striking but also meaningful in impact.
I graduated with distinction in Visual Communication from Singapore, building a strong academic foundation that I’ve since applied across diverse industries. In print, I honed a deep understanding of color, typography, and production. In advertising, I developed campaigns that combined compelling storytelling with measurable impact. In architecture, I learned to merge aesthetics with functionality—creating designs that are not only seen, but experienced. Today, in marketing, I bring all these skills together to create brand experiences that resonate across channels.
Beyond design, photography is a key part of my creative toolkit. From editorial-style shoots to branded content, I use photography to capture the emotion and essence behind a story, ensuring that visuals feel authentic and powerful.
I am highly skilled in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) and experienced with AI creative tools like MidJourney for ideation and image generation. More importantly, I bring qualities that no software can replicate: curiosity, adaptability, and the ability to listen closely to clients and audiences—translating needs into visuals and campaigns that truly connect.
Today, I specialize in delivering design and marketing solutions that balance creativity with strategy, ensuring every project I take on is not just visually striking but also meaningful in impact.